Yes, you can track attendance, run surveys and tests asking opinions, or pose questions during the online event in order to keep attendees engaged. All of those are important. But what if you could track their actual behavior? In so doing, you'd be able to see how your audience engages with certain content, experts and even their peers. You can use that information to adjust the content, the conversations and even the virtual environment itself to improve your efforts. After all, it's one thing to say you will do something and it's another to actually follow through and do it. You can read more here.