March is here - and with it comes the madness of the NCAA men's basketball post season. Join in the excitement with InterCall as we live Tweet from the 2014 Big Ten Conference Men's Basketball Tournament.
Building a strong partnership with the Big Ten Conference
For the second year in a row, InterCall and West are proud sponsors of the Big Ten Conference. And for the second year in a row, InterCall will be hosting an event at the Big Ten Men's Basketball Tournament.
The tournament is in Indianapolis on March 13-16 at Bankers Life Fieldouse. InterCall will be hosting an event on Friday, March 14.
InterCall VIP Event at the 2014 Big Ten Tournament
We are excited to host a special event for VIPs during the Big Ten Basketball Tournament for the second year in a row. The InterCall representative at the event will by Dennis Collins. Dennis, a Director of Marketing at InterCall, hosted the event last year as well.
Here's what Mr. Collins had to say about InterCall's partnership with the Big Ten Conference.
As one of the premier collegiate organizations, The Big Ten knows about all conferences. So we are excited to be their official conferencing partner. This arrangement transcends the tournament marketing activities to include connecting the coaches with reporters, alumni and fans through their weekly calls and other communications solutions that benefit the schools and the Conference."
InterCall will also be live Tweeting the Big Ten Basketball Tournament.
Join the conversation and retweet our posts. We will be sure to engage all of our followers. It's not just the VIPs we want there with us, it all of our fans and followers.
Recap of InterCall at the 2013 Big Ten Tounrament
Last year the tournament was held at the United Center in Chicago. It was the first year of InterCall's relationship with the Big Ten Conference - and it was a slam dunk from the opening tip.
Last year's Big Ten Tournament set a tournament attendance record with a total attendance of 124,543 across the four-day event. That mark shattered the old record also set at the United Center of 109,769. All six sessions of the 2013 tournament were officially sold out. An average of almost 21,000 Big Ten fans packed the stadium for each session.
We wouldn't even hint at the idea that InterCall helped set the attendance record. But, it's a pretty interesting coincidence, don't you think?
We were very excited at InterCall to hear about the unbelievable attendance of the tournament. The Sunday final game was the highest viewed of any conference final. In fact the Saturday semi-finals were equal in ratings to the final game from the next closest conference – so fans were watching.
And if that many people saw the games, then they also saw InterCall.
InterCall hosted a VIP event at the 2013 Tournament
At last year's Big Ten Tournament, we played host to selected VIP guests. We were pleased with the positive feedback we got from the event and the relationships we were able to foster.
InterCall and our VIPs began the formation of strategic and mutually beneficial relationships that live on today.
Here are some pictures form the 2013 event
We are looking forward to another great Big Ten Tournament in 2014 and building our relationship with the Big Ten going forward.