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Want to Enhance Your Practice? Add Video Conferencing – Stat!
June 25, 2014 @ 12:26 PM | By Jill Huselton

You’re responsible for running a successful healthcare practice? Good luck. Between sweeping industry changes and the constant pressure to remain profitable, it’s easy to forget that patient care is your practice’s primary focus.

Add Video Conferencing to Enhance Your Practice

Although technology isn’t a cure-all, the right technology can make your life a little bit easier. More importantly, the implementation of a few strategic technologies can give your practice the tools it needs to improve patient care, regulatory compliance and profitability—all at the same time.

How Video Conferencing Can Help Your Practice

Regardless of the size of your practice, you need to maintain clear channels of communication with your patients as well as other providers in your healthcare network. If your practice is multi-site, there is an even greater need for strong communications technology.Video Conferencing Can Help Your Practice

Video conferencing is often overlooked as a potential communications resource. But for many healthcare practices, it can be an important tool for organizational improvement. Here’s why:

1. Collaborative Care

Collaborative care opportunities are high priorities in every healthcare practice. Video conferencing solutions are designed to improve collaboration and communication among geographically dispersed stakeholders. In a healthcare context, video conferencing technology can be used to announce discuss recently announced research or findings, communicate with healthcare affiliates, consult with experts and perform other collaborative activities that are enhanced by face-to-face interactions.

2. Patient Outreach

In today’s healthcare environment, exceptional patient care extends well beyond office visits. Cloud-based video conferencing solutions make it possible to conduct virtual patient follow-ups, offer continuing care for existing patients and even host online seminars for prospective patients. This concierge approach can improve patient retention rates by creating opportunities for more personalized interactions—the kind of engagement and attention that patients value and share with their friends and family members.

3. Staff Communications

Continuing education directly impacts your practice’s ability to treat patients and maintain professional certifications. But instead of requiring staff to travel to a central location, imagine having the ability to provide remote or on-demand training opportunities. Or imagine how you could improve the quality of training sessions by including a sought-after speaker that is unable to travel to your location. Video conferencing puts these and other capabilities within reach, equipping your staff with a convenient and accessible tool that increases the quality of continuing educational events.

Like your patients, your practice faces a unique set of challenges. When selecting video conferencing tools, it’s important to match your technology with your organization’s needs and opportunities. For some practices, the best solution might be a cloud-based video conferencing solution; for others, it could be a bridging or managed services approach. But whatever solution you choose, it’s time to start thinking about how your practice could benefit from introducing video into the communications mix.

Have you implemented video conferencing in your practice? What benefits have you and your patients found?

Jill HuseltonJill Huselton is a senior marketing manager at InterCall. She's been in the conferencing industry for nearly 15 years, working in operations, account management and marketing, mainly based in Colorado. Before leaving the Mile-High City, she hiked a 14er, one of her top accomplishments. Now she's traded the mountains for the beach and works from a home office in North Carolina.

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