You’re responsible for running a successful healthcare practice? Good luck. Between sweeping industry changes and the constant pressure to remain profitable, it’s easy to forget that patient care is your practice’s primary focus.
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With this past weekend being Father’s Day, it got me thinking a lot about my dad and everything he taught me. While I didn’t always appreciate his life lessons at the time, now, I’m grateful for them. I’ve found that many of them translate well over to the business world, and even conference calls, where it seems I spend a majority of my time.
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An important part of accurately measuring the success of any virtual event is looking beyond the basic metrics. A common misconception is that event attendance alone determines whether or not your event was successful. While attendance is indeed a useful piece of data, there are many other aspects of a virtual event you should also measure and analyze. This will help ensure that the participants not only showed up, but engaged with your brand and left with a positive experience.
With that in mind, here are four metrics to keep track of at your virtual event:
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Do you want to do more with your WebEx recordings? Check out InterCall CorporateTube at Kaltura Connect 2014! InterCall is proud to sponsor The Video Experience Conference and to offer you 50% off with this code: Partner-InterCall2014.
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