When It Comes to Being Green, You Can Talk the Walk
April 25, 2014 @ 09:29 AM | By Jill Huselton
With conferencing, there’s no better way to show your support for Earth Day.
On April 22, people from more than 192 countries celebrated Earth Day, the annual event that raises awareness about environmental issues, encourages conservation and promotes global peace.
At InterCall, we’re big fans of Earth Day every day. But more importantly, we’re fans of doing whatever we can to encourage environmentally friendly behaviors all year long. For us, green practices aren’t just items on our to-do list—they’re an important part of our responsibility to help preserve the planet for future generations.
The key message of Earth Day is sustainability. And in a lot of ways, InterCall’s business revolves around helping individuals and businesses tap into a more eco-friendly way of life. With the right conferencing solutions, it’s possible to substantially improve the quality of business communications and support being green at the same time.
Organizations across all industries are using conferencing solutions (audio/web/video) to achieve a more agile and responsive communications agenda. But in addition to creating important advantages for organizations, conferencing also offers several benefits for the planet and other aspects of our daily lives.
Reduced Carbon Emissions:
Business travel is a major contributor to carbon emissions. Consider this: a normal, four-hour flight from New York to Dallas produces more than a half ton of carbon emissions—per passenger. By leveraging advanced conferencing solutions to eliminate unnecessary business travel, companies and organizations can reduce the environmental impact of emissions.
Less Reliance on Fossil Fuels:
Fossil fuels are non-renewable natural resources and are unsustainable over the long-term. Although the push for alternative energy sources is in high gear, every drive to the office or cross-country trip represents another withdrawal from the fossil fuel bank. So whether you’re using conferencing to enable telecommuting for a single person or sponsoring a webinar that eliminates travel for hundreds of participants, you’re making a difference by decreasing our reliance of fossil fuels.
Lower Costs and Improve Efficiency:
Although it may be impossible to completely eliminate face-to-face interactions, the use of conferencing technology to reduce travel requirements can lower real dollar costs for both organizations and individuals. This improves efficiency and contributes to the development of a more sustainable business model.
Better Work-Life Balance:
As we celebrate our Earth, it’s important to consider how this green initiative might be applied to our personal lives. In the same way we try to match organizational needs with those of the planet, we want to achieve the right work-life balance to remain productive over the long-term. In many cases, conferencing allows workers and meeting participants to do just that.
Conferencing alone won’t save the planet. But when combined with other common sense activities (e.g. recycling and minimizing printed materials through the use of electronic documents), online meeting technology can go a long way toward making your organization a more environmentally-friendly place.
Does your company have any unique green initiatives that you want to share? Let us hear from you.