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Top 5 Reasons Small Businesses Need Quality Conferencing
February 6, 2014 @ 09:29 AM | By Tonya Hottmann

Are you a small business owner on the fence about using professional conferencing services? Before you throw your hands in the air and write off conference calling altogether, consider these five important benefits of conferencing to your business.

With the advancements and ready availability of technology and high-speed internet to small businesses in the United States, it is now easier that ever to put that "professional conference call" shine on your front facing small business.

Having a reliable, functional, and intuitive conferencing solution shows business partners and investors that you're serious about you ventures and expect the best.

Today's small-and medium-sized businesses taking advantage of conferencing services.

Here are five reasons why small businesses should take advantage of this great technology:

1. Conferencing gives you the ability to be in two places at once.

As a small business owner, you need the ability to leverage all possible points of contact in real time. Today's technology give you the perfect platform through which you can keep all lines of business in contact seamlessly.

Today’s conferencing services allow you to be in Hong Kong, New York and Napa Valley all at the same time. You can interact with people from all over the world while accessing important documents and collaborating as if you’re all sitting at the same computer.

2. When life gets in the way, your conference can continue.

Stuck in traffic? Running late? Just found out that your quarterly meeting falls on the same afternoon as your daughter’s game?

Unlike in Corporate America, when real life gets in the way of work, small business owners can'yt just call off and rest assured the day's work will be handled. Nope - when you miss a day, the company falls a day behind.

Thanks to mobile conferencing, your cell phone can have all the features of your office land line. Not only can you see who is on the call and where they are checking in from—you can even engage in breakout sessions should the need arise.

3. Conferencing grows your business by growing your professional network.

Did you know that 77 percent of professionals, given the opportunity, will establish at least one new LinkedIn connection after an online meeting?

It's not lost on the entrepreneur that every interaction is an opportunity to expand your personal network—and conferencing allows you to connect with colleagues from around the globe in a virtual face-to-face environment. 

4. Add a personal touch and be available to clients.

As mentioned before, today’s conferencing services allow you to conference anytime, anywhere. But that doesn’t mean clients of a Fortune 500 company will have 24/7 access to the CEO. More likely, they’re working with their sales representative or customer service agent when the need arises.

Smaller companies, on the other hand, have greater ability to provide that personal touch at higher levels. With an integrated conferencing service, you can pop in on a call with a client and finish off a crucial sale or reassure them of your concern. This personal touch from the owner of the company can make all the difference.

5. Create opportunities to increase company visibility.

A full conferencing solution can give small businesses the opportunity to hold online meetings and events that will help their brand and increase their visibility. 

In November 2013, President Barack Obama spoke with and answered questions from thousands of Americans at one time, via an online conference call.

If this technology can magnify visibility for the President of the United States and give the impression of increased transparency, just imagine what it can do for your company.

Do you use conferencing to enhance your small business? Tell us about your experiences in the comment section below. 

Tonya Hottmann imageTonya Hottmann is the director of marketing at InterCall, responsible for eCommerce and small business. Before joining InterCall, Tonya ran a boutique marketing consulting firm for 10 years. She has worked in the digital and technology marketing sector since 1997, growing start-ups and launching eCommerce solutions. In her free time, she enjoys reading, sports and traveling.

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