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Market Leadership and Gartner’s Magic Quadrant for Unified Communications as a Service, North America
December 17, 2013 @ 02:22 PM | By Bob Wise


It’s safe to say that the West team is thrilled that we have maintained our Leader’s Quadrant position in the just-released 2013 Gartner Magic Quadrant for UCaaS, North America. For us, it serves as confirmation and validation that our vision and ability to effectively execute it are compelling. The bar for inclusion among the elite providers continues to rise and holding on to this spot is not at all assured. As we’ve seen, companies with solid histories can fall quickly and dramatically over the course of a single year.

There are two dimensions that Gartner evaluates UCaaS providers along: completeness of vision and ability to execute. I like the balance of the two and the dynamic tension that results from them. I think it means that a good story about the future of UCaaS is absolutely required, but it is not sufficient. We believe that UCaaS providers must be exceptionally good at specifying, provisioning, deploying, and supporting the products and services that flow from that vision or story. But on the flipside, all of this competence must be in the service of a larger goal, a destination towards which we’d like to take our customers. West is among the few that can pull this balancing act off over the long term.

As rewarding as recognitions like this are, our ultimate focus remains on our clients, both today’s and tomorrow’s. It simply has to because leadership, we believe, results from people responding to our vision and then becoming convinced that we can help them realize the benefits of that vision. Building that vision requires something few providers are willing to do, however. Fully committing to our relationships with customers allows us to gain their trust and confidence. Over time, we gain a deeper understanding of their organizational challenges, ultimately leading to product and service enhancements to better meet the current and future needs of our customers.

Achieving a great position in a report as prestigious as Gartner’s is a terrific thing, but it is not our goal. Rather, it is an outcome of how we choose to approach the market and of how we choose to work with our customers.

*Gartner, Magic Quadrant for Unified Communications as a Service, North America, Daniel O’Connell | Bern Elliot, 05 November 2013

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Robert WiseAs EVP for West IP Communications, Bob is responsible for guiding long term business strategy, partner relationships and day to day management and operations, ultimately helping the company maintain its position as the leading hosted IP Communications and UC company in the industry. West IP Communications was recently recognized by Gartner as a Leader in their magic quadrant for UCaaS for its strong vision to transform the ways in which businesses communicate, its innovation, agility and, most importantly, its unwavering focus of delivering results for its clients. Prior to his current role, Bob was Vice President of Business Development and UC for InterCall, the leading global conferencing provider in the market and part of West Corporation and led West Corporation’s acquisitions of Smoothstone IP Communications, a leading IP telephony and hosted network provider, SKT Business Communications Solutions, a UC professional services provider, and PostCTI, a leading provider of UC components, systems, professional services and hosted services in Europe. His skills and leadership have been instrumental in building services, solutions and strategic partnerships that continue to advance the firm’s position as a leader in the Unified Communications industry. A law graduate of Loyola University, Bob joined the company in 1998 and served as General Counsel for several years before becoming Vice President of Marketing. Additionally, he served as President of Genesys SA, a global conferencing service provider acquired by InterCall in 2008. Before joining InterCall, Bob practiced corporate law and was Vice President of Imagination Entertainment Corporation.

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