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How Farmers are Innovating with Conference Calls
November 5, 2013 @ 02:15 PM | By Sarah Murphy


Technology and farm equipment go hand-in-hand. As new technology develops, old processes become streamlined and optimized, paving the way for increased productivity and efficiency. One of these changing processes is communication.

There is a new type of technology that is making its way onto the farm right alongside heavy equipment, water purification and advanced irrigation systems—conference calls.

Conference calls are being used to keep farmers in touch with the government, with each other and with managers who are responsible for looking after multiple fields of crops over different locations.

Here's how Conference Calls can Benefit the Farm Community

Let's take a look at a few ways that farmers can take advantage of new technologies and advanced collaboration techniques to enhance productivity and stream line processes.

Hold Meetings to Ensure Compliance Across Multiple Farms

Now more than ever, farmers need to stay up to date on the latest laws and restrictions surrounding FDA and local compliance issues. Currently, the FDA is in the process of updating its Food Safety Modernization Act to overhaul agricultural procedures related to runoff, livestock placement and pesticide usage. As regulations change, farmers will have to stay in touch with one another in order to ensure compliance.


For farm managers who oversee operations from a distance, this is much easier said than done. Adhering to strict regulations is especially important, but also very hard to do without real time communication. By holding an audio conference call, a farm manager located in New York could stay in touch with farms all across the country. In fact, any number of employees could gather at once on a call to discuss important issues.

Increase Supply Chain Visibility via Open Communication with Buyers

As the FDA updates the Food Safety Modernization Act, many businesses will have questions about the origins of the products that they purchase. Business leaders will want to know where food is grown and how. For farms that identify themselves as organic, this is especially important. Conference calls offer unparalleled opportunities for business executives to come together and discuss issues related to growing and purchasing.

For important meetings between business leaders, conference calls can be enhanced with online meetings for the purpose of exchanging important documents.

A grocery store located out of Maryland, for instance, will need to see proof of both state and federal regulation compliance before purchasing produce from a farm in Texas. Additionally, contracts must be worked out and signed. These documents can be edited over the same digital interface for easy and secure collaboration.

From on-demand conferences to advanced mobile capabilities, InterCall collaboration services provide all of the tools that farm managers need to stay in touch with one another. Its solutions make it possible to see who is on a call at all times, as well as who is speaking. Additionally, small breakout rooms can be established for the purpose of engaging in meetings within meetings.

Tell us: how is your farm benefiting from conferencing services?

Sarah MurphySarah Murphy is a marketing manager at InterCall. With over ten years of experience in the conferencing industry, Sarah has worked with customers and products that cover all segments of conferencing, including traditional operator attended services, video and online meeting solutions.

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