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Live Webcasts: A Front Row Seat without Leaving Your Couch
September 5, 2013 @ 02:52 PM | By Eric Vidal

Imagine this: you are sitting on a farm in Iowa. You are surrounded by cows and grass and your quiet homestead. But on your tablet, you are engaging in a live theater performance streaming in real time from New York City.

While many businesses leverage webcasts for marketing, training and other corporate uses, a growing number of groups are using webcasting platforms to stream video to consumer audiences. As a result, fairs, arts exhibits, concerts, dance performances, sporting events—even horse shows—are expanding their reach to larger audiences, some of whom are global, who would never be able to attend the live event.

Remote attendees can feel almost as though they are there at the event, thanks to advanced features such as interactive chats. For instance, a theater performance could include question and answer sessions with performers before, during or after a show. This level of engagement is built into webcasting platforms but it would otherwise be very difficult and expensive to arrange.

In the past, events were limited to a specific place and time. As producers and viewers have become technology savvy and networks are now able to carry high bandwidth video streams, broadcasting events over the web no longer seems exotic. Webcast prices have dropped as the technology has matured, making them accessible to small organizations and non-traditional users.

Result: although webcasting has been around for a long time, new uses are still being invented!

Eric VidalEric Vidal is a Director of Product Marketing at InterCall and is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.

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