Yes, you can track attendance, run surveys and tests asking opinions, or pose questions during the online event in order to keep attendees engaged. All of those are important. But what if you could track their actual behavior? In so doing, you'd be able to see how your audience engages with certain content, experts and even their peers. You can use that information to adjust the content, the conversations and even the virtual environment itself to improve your efforts. After all, it's one thing to say you will do something and it's another to actually follow through and do it. You can read more here.
is a Director of Product Marketing at InterCall and is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.
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