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InterCall CorporateTube: Transforming the Workforce with Social Video
August 30, 2013 @ 01:21 PM | By Eric Vidal

We hear a lot about the social enterprise and democratization of video these days. Organizations are recognizing that there’s no “seat of knowledge” that resides in a centralized group, such as a training department, but that knowledge lives among the body politic; among employees who have tribal knowledge, are masters of their subject matter, or possess specific skills or experience.

The challenge for organizations isn’t understanding the value of these pockets of knowledge, it’s figuring out how to harness the knowledge and make it available to employees who can use it. LMS’s weren’t designed to serve that model. Posting content onto You Tube or other public sites compromises security and control. Some companies have built their own portal but that requires resources beyond the scope of most organizations, and home-grown platforms often don’t work very well. InterCall’s CorporateTube faces the problem head-on.

Around InterCall, we refer to CorporateTube as a “You Tube™ for the enterprise.” It’s an analogy that clicks with all our key stakeholders—an intuitive, easy to use video portal. It’s completely secure and can be configured with any level of access; so everyone can add content or permission to share can be limited to a few, you can designate who gets to view what content, and so on. Plus we’ve integrated our webcasting platform so that all you have to do is click a box and the webcast is available in the portal. Using a webcast instead of a simple video allows you to add interactive elements like Q&A and chat, and lets you track and measure what your webcast viewers do when they’re in the webcast. Employees like it because it’s technology they’re accustomed to using, and video is far more engaging than any other learning medium. Training departments like it because it’s effective. CorporateTube is available as a cloud solution so there’s no hardware for IT to install or code to maintain.

Click here to see how CorporateTube can ensure that your employees never stop learning while they work.

Eric VidalEric Vidal is a Director of Product Marketing at InterCall and is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.

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