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Using Virtual Events To Ignite Your Lead Generation
May 25, 2012 @ 08:59 AM | By Eric Vidal

Most of today's top-notched marketers have either participated in or even executed their own virtual event. But many still miss the mark when it comes to using virtual events to ignite lead generation.

Although there's no "one-size-fits-all" solution, we invite you to listen to industry leader Larry Cook of IBM. As one of the key architects of the IBM Global Virtual Events Center—a dynamic and "always open" virtual business environment--here's your chance to listen to a true lead generation expert and learn:

  • To create innovative programs in your virtual events that keeps visitors coming back
  • Secrets to driving amazing registration numbers, in both quantity and quality
  • To keep your audience engaged, even after your event has concluded

And keynoted by Sharon Hudson of MarketingProfs, we're certain you'll come away with critical insights and ideas that will impact your virtual event strategies for years to come.

 

Eric VidalEric Vidal is a Director of Product Marketing at InterCall and is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.

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