Building Effective PowerPoint Slides for Webcasts
May 31, 2012 @ 03:00 PM | By Eric Vidal

Are you and your co-workers building PowerPoint presentations that lack impact? Do you find yourself reading off of slides instead of telling a story?

Join us for a webcast on Wednesday, June 20 at 10 AM PST where I will interview PowerPoint and “graphic guru” Malcolm Johnson as he shares best practices to create powerful and engaging presentations. Learn what to do and what not to do from someone that has created over 100 slide decks for webcasts and virtual events. In this session you will learn:

  • Why you should build a PowerPoint specifically for a webcast
  • How to hold people's attention
  • Good examples
  • Examples of what not do and what to avoid when building PPTs for webcast

Register now>>

Eric VidalEric Vidal is a Director of Product Marketing at InterCall and is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.

Using Virtual Events To Ignite Your Lead Generation
May 25, 2012 @ 08:59 AM | By Eric Vidal

Most of today's top-notched marketers have either participated in or even executed their own virtual event. But many still miss the mark when it comes to using virtual events to ignite lead generation.

Although there's no "one-size-fits-all" solution, we invite you to listen to industry leader Larry Cook of IBM. As one of the key architects of the IBM Global Virtual Events Center—a dynamic and "always open" virtual business environment--here's your chance to listen to a true lead generation expert and learn:

  • To create innovative programs in your virtual events that keeps visitors coming back
  • Secrets to driving amazing registration numbers, in both quantity and quality
  • To keep your audience engaged, even after your event has concluded

And keynoted by Sharon Hudson of MarketingProfs, we're certain you'll come away with critical insights and ideas that will impact your virtual event strategies for years to come.

 

Eric VidalEric Vidal is a Director of Product Marketing at InterCall and is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.

Can Virtual Training Be More Costly Than Classroom Training?
May 17, 2012 @ 08:57 AM | By InterCall Guest Blogger

The answer to that question is yes, when done incorrectly.

How many times have you seen the uninformed do-it-yourself project end in various levels of disaster? And heard, “I know how to do that,” or “How hard can it be?” Then one hour or one day or one month later, the plumbing project—that supposedly saved several hundreds of dollars at the time—developed a slow leak that wound up causing several thousands of dollars of repair. If only the quick tips and training offered by the store or the manufacturer had been followed!

Toolbox

Uninformed do-it-yourself efforts can cost more than having hired a professional from the start. On the other hand, informed do-it-yourselfers can save grand amounts of money and time. I have seen this time and time again in virtual training and meeting. You hear, “I know how to do that,” or “How hard can it be? Just throw some PowerPoint slides together or use the ones we used at the last session, throw it on the virtual platform and get going. We can do it ourselves and get this done quickly and cost effectively.”

Maybe. Maybe not. Are you an informed virtual training/meeting do-it-yourselfer? If not, here’s what may be in store for you: wasting money (participants x hourly rate) and more money (productivity, sales, quality loss from lack of knowledge or skill building). Many times this exceeds the costs of bringing the participants together for an effective classroom session. Don’t be fooled again!

Here are some easy-to-use secrets of great LIVE virtual training sessions and meetings to help you be an informed do-it-yourselfer.

  • ENGAGEMENT. Once every 90 seconds, engage your participants. What does this mean? Visual changes, audible changes and participant interaction or collaboration.
    • VISUAL CHANGES include showing a PowerPoint presentation (slide advances, annotating a slide, purposeful animation) and sharing video, websites, documents and other applications.
    • AUDIBLE CHANGES include varying your vocal tone, pace and volume, including the powerful use of silence; adding in others’ voices live or recorded; and music.
    • PARTICIPANT INTERACTION AND COLLABORATION include using the virtual platform features such as Twitter, chat, polls, raise hand, breakouts, report outs, etc. or even external collaboration applications that can be shared. You are not limited to the features of the virtual platform itself.
  • ONE IDEA PER SLIDE. Stick with this if you’re using PowerPoint unless it’s an introduction or summary slide. Yes, that means more slides than typical in a physical setting. Many of the “rules” learned for physically communicating (six words, six bullets, number of minutes per slide) are actually wrong for the virtual setting.
  • VISUAL STIMULATION IS KEY. Virtual communication requires a lot of stimulating visual content in order to grab attention, keep attention and convey messaging in a way that humans will assimilate it. Just look at advertising, the ultimate virtual communication example that has been around for years. They know how to do it. Why would we think that communicating virtually in a business setting would trump our basic human wiring?

With the amount of knowledge and skill sharing needed in today’s business world, everyone needs to be a virtual trainer and meeting leader. Become informed and do-it-yourself quickly, effectively and cost efficiently. Don’t be fooled again.

Corinne Miller Rev2

About Our Guest Blogger
Corinne Miller is the founder and principal trainer and consultant at Innovating Results Inc (IRI) where she focuses on solutions for managing a virtual workforce, virtual teaming, virtual training and innovation for everyday problem solving. Prior to IRI, Corinne’s career has included leadership positions in learning and development, business operations and engineering in the high-tech industry. She is a frequently requested writer and speaker. More on Corinne can be found at: http://innovatingresults.com.



The InterCall Guest Blogger is a subject matter expert who contributes relevant articles to The InterCall Blog. Topics can range from unified communications, conferencing and collaboration or virtual events to general business communications and process improvement. If you are interested in submitting an article for The InterCall Blog, please email blog@intercall.com.

Growing Your Business
May 10, 2012 @ 02:35 PM | By Tonya Hottmann

Looking to revitalize your company’s growth?

Today’s economy presents a whole new set of obstacles for business owners, often making it difficult to remain focused on a daily basis. In the midst of all of this challenge and change, it’s important to take a step back and reflect on what will and will not work within your organization.

For business owners who are willing to take on a creative and innovative approach to building their business, there are still plenty of growth opportunities available. Implementation of a single tip or tactic often creates a turning point, steering your business down the road to success.

Join Mark LeBlanc on Wednesday, May 16, at 1:00 PM Eastern for a free webinar where he’ll reveal turning points, as well as some keen insights, observations and sound strategies that will make or break your business.

During this hour long webinar, you will learn how to:

  • Put more money in your pocket
  • Position yourself for higher fees
  • Create a marketing plan that gets you booked
  • Set up a system for staying focused on a daily basis

Register now >>

About the Speaker
Mark LeBlanc, president of Small Business Success, is a member of Master Speaker International and former president of the National Speakers Association. Mark now speaks and writes on the street-smart strategies for achieving in times of challenge and change.

Mark’s comprehensive, one-of-a-kind, business philosophy offers the perfect blend of wisdom, strategies and ideas that can be implemented immediately. Mark owns several companies and has also authored the books Growing Your Business!, a how-to for business owners looking to sell more products and services, and Never Be the Same, a self-management and leadership guide.

Tonya Hottmann imageTonya Hottmann is the director of marketing at InterCall, responsible for small business marketing. Before joining InterCall, Tonya ran a boutique marketing consulting firm for 10 years. An avid baseball fan, she enjoys reading, traveling, exercising and spending summer days at the beach.

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