New Webcasting Platform Gives Organizations Better Options
February 23, 2012 @ 07:41 AM | By Eric Vidal

The week, InterCall announced a new release of our webcasting platform, InterCall Webcast Studio. The platform has improved on its market-leading self-service, micro-site, mobile and peer-to-peer multicasting capabilities and gives companies multiple ways to connect with their targeted audiences for greater impact and business results.

If you are an event planner, corporate communications manager, trainer or marketer, this new service lets you create and manage your own webcasts with much greater flexibility, control and speed. It has a simple, easy-to-use reservation process and tight integration with InterCall Virtual Environments for cross-utilization. InterCall’s technology makes it easy for mid-size to large enterprises to create and broadcast impactful, rich media presentations on the web and connect with more people around the globe. The platform is an ideal solution if you need to broadcast your messages to the widest audience possible for events such as investor relations calls, press conferences and other high-impact events. The webcasts can be broadcast live or archived for later playback, and can include basic desktop or high-end video.

Learn more about all the new webcasting platform updates>>

Have you tried webcasting before? What did you think? Our goal is that this new platform will create a better expereince for hosts and participants, and we welcome your feedback.

Eric VidalEric Vidal is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.

Six Best Practices of Powerful Virtual Learning
February 17, 2012 @ 03:27 PM | By Eric Vidal

More than 80% of enterprises are hosting virtual learning to suppliers, customers and employees. Yet, 45% say they want more robust, interactive experiences. Join this online event and find out how you can add a new dimension in learning. Hear how Xerox and IBM started small programs that changed the whole DNA of their training, sales and customer learning programs. Discover the six best practices of Virtual Learning Environments from Joe DiDonato, ELM editor at large, and Eric Vidal, learning evangelist.

Each session attendee will receive the complimentary white paper titled Best Practices for your next Virtual Learning Environment.

Date: Thursday, February 23

Time: 10:00 AM Pacific/ 1:00 PM Eastern

Speakers: Joe DiDonato, Elearning! Media Group editor at large, and Eric Vidal, learning evangelist

Register now>>

Eric VidalEric Vidal is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.

Infection Detection
February 16, 2012 @ 01:14 PM | By Jill Huselton

On Monday, I walked into my office trying to pump myself up for another week of work, silently telling myself I’d accomplish everything on my to-do list and not get distracted by firedrills. My good intentions were quickly shattered as my computer booted up and I found my screen covered in warning messages about the 15 viruses that were detected. I quickly called tech support only to find that the virus was even preventing my virus detection software from working. For a non-technical person, this sounded pretty bad.

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It turned out the only remedy was a complete rebuild. Working from home with no resident tech support personnel means shipping my laptop off to the main office. A slight state of depression set in; I’m a creature of habit and don’t like to have my routine interrupted.

It is now Thursday. I have survived the week and my laptop is on its way back. Living without my work computer was a bit of a challenge, but having my comfort zone disrupted wasn’t all bad. I decided to stray from the norm and experimented with different ways to join audio conferences and online meetings.

The best option was by far joining an online meeting with InterCall Unified Meeting using my iPad. It really was just like the real thing – no apps to download, no ‘light’ versions. It worked exactly like it does on my laptop and almost better because I could easily zoom in on areas of the slide I was viewing. I highly recommend it.

And, if you are a multitasker, I’ve heard using an iPad and speakerphone for meetings that require you to only be a silent participant work really well if you want to combine work and a treadmill. Word of caution, though: Keep the iPad in the display in front of you, not the table next to you.

How about you? Are you a fan of multitasking? Have you tried joining web meetings using your iPad or tablet?

Jill HuseltonJill Huselton is a senior marketing manager at InterCall. She's been in the conferencing industry for nearly 15 years, working in operations, account management and marketing, mainly based in Colorado. Before leaving the Mile-High City, she hiked a 14er, one of her top accomplishments. Now she's traded the mountains for the beach and works from a home office in North Carolina.

How to Make Social Media Sell: Provoke Thought, Don't Lead It
February 9, 2012 @ 09:31 AM | By InterCall Guest Blogger

Why is it so difficult to generate actual leads and sales using social media? At the risk of my wife divorcing me, I decided to take a year off and find out how businesses who were quietly succeeding with social media were doing it. A year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B and B2C marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video.

The secret sauce is now revealed: Selling with social media requires shifting the paradigm away from being thought leaders and toward being thought provokers.

These Brands Are Making Social Media Sell
My research revealed how people like Laura Messerschmitt of Intuit are convincing more and more customers to sign up for their online payroll product. I learned how investment and property management firm Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. I discovered how Wisconsin's AnchorBank and the Queensland Teachers' Credit Union are increasing share of customers' wallet and acquiring new customers at record pace.

This Is How They're Doing It
What's their secret? Turning friends, followers and content into sales, leads and subscribers means solving customers' problems in ways that nurtures demand for larger solutions. These companies are helping customers gain clarity on complex problems and then leveraging that clarity. How? By answering questions in ways that make it increasingly rewarding for customers to take action, identifying themselves as a lead.

Selling with social media demands brands become thought provokers, not just thought leaders.

Design to Sell, Become Addictive
Successful social B2B sellers know: Engagement is not an outcome. It's a chance to create response—but not by chance. Engagement must invite customers' questions and respond to them in a deliberate way, as part of a social media-driven direct response marketing plan. This design gathers up customers' itches (problems) and scratches them (gives answers), but in incomplete ways. Holding back on providing the full solution is key.

The formula is incredibly close to the illegal narcotics trade. You give customers a sample providing momentary satisfaction, but not enough for the desire to be completely sated. In other words, here... have a little bit. You will feel something that you'll enjoy, but it won't be enough. You'll want to have more of it. In order to have more, you're going to have to talk to me—and you may even find yourself wanting to buy some from me!

Today's true thought leaders are thought provokers. They are putting interesting, valuable, addictive thoughts “out there” in ways that prompt customers to ask for more, more often.

Take Action
Make social media sell. Ask yourself: Are you giving customers a reason to talk to you on LinkedIn? Are your blogs so bold they provoke action? Does your content marketing strategy show customers ways to avoid risks they don't yet know they have? Do your YouTube videos or white papers reveal hidden opportunity? Are your campaigns designed so that customers will contact you—so that your team can help them more clearly understand what you just provoked?


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About the Author
Jeff Molander is author of Off the Hook Marketing: How to Make Social Media Sell, adjunct professor of marketing at Loyola University Business School and a social media keynote speaker.

Recently, Jeff spoke in an InterCall webinar that is related to this article and his book, Off the Hook Marketing: How to Make Social Media Sell for You. He blogs at www.offthehookblog.com and can be reached at [email protected].





The InterCall Guest Blogger is a subject matter expert who contributes relevant articles to The InterCall Blog. Topics can range from unified communications, conferencing and collaboration or virtual events to general business communications and process improvement. If you are interested in submitting an article for The InterCall Blog, please email [email protected].

The Purposeful Leader
February 8, 2012 @ 09:04 AM | By Tonya Hottmann

Fundamental to being a great leader is that you have to want to be a leader in the first place. A leader is someone who has earned the respect and trust of others and, as a result, they are inspired to be followers.

Leadership requires the courage to ask the question, “Why would someone be motivated to follow me?” The purposeful leader has clear values, demonstrates a commitment to those values and models positive attitudes and behaviors that others wish to emulate.

Join David McNally on Wednesday, February 15 at 1:00 PM Eastern for a free webinar where he’ll take you on a one-hour journey into how you can become a purposeful leader.

During this hour-long webinar, you will learn:

  • The four dimensions of a purposeful leader
  • The three pillars upon which purposeful leadership is built
  • How purposeful leaders build inspired organizations and iconic brands

Register now>>

About Our Speaker
As an internationally acclaimed business speaker, David McNally is among an elite group of people elected to the Speakers Hall of Fame by the National Speakers Association (NSA).

He is the author of the bestselling books, Even Eagles Need a Push - Learning to Soar in a Changing World and The Eagle's Secret - Success Strategies for Thriving at Work and in Life. His co-authored book, Be Your Own Brand, also a best-seller, is in its second edition and is now used by many business schools to address the importance of building a strong personal brand. David's latest book is The Push - Unleashing the Power of Encouragement. Also an award winning producer, David has produced two highly praised, inspirational films, The Power of Purpose and If I Were Brave.

David's mission is straightforward and clear: To provide people with the knowledge, skills and inspiration to perform at their best.

Tonya Hottmann imageTonya Hottmann is the director of marketing at InterCall, responsible for small business marketing. Before joining InterCall, Tonya ran a boutique marketing consulting firm for 10 years. An avid baseball fan, she enjoys reading, traveling, exercising and spending summer days at the beach.

Organizations have been providing virtual human resource services for several years, and now some leading organizations are taking virtual HR to another level. In this online event, we will explore how leading organizations are going virtual and how they are leveraging virtual environments to recruit, on-board, provide benefits and help truly change the way their organization manages strategic HR functions.

For this free virtual event, we will cover:

Virtual Recruiting & Benefits

  • Instant access to a global audience - engage and process a broad range of candidates around the world
  • Cost-effective - interact with employee candidates in one-on-one virtual interactions like chat or even video
  • Targeted - enable virtual networking based on specialties

Virtual On-boarding

  • Easily on-board a global workforce
  • Bring in company experts without disrupting their schedules
  • Gain insights and tips from peers

So join us for this interactive event where you’ll not only “experience” a virtual environment, but hear first-hand from customers who’ve applied this technology for a variety for HR initiatives. You’ll also gain insight on some industry trends and best practices around the adoption of virtual environments. Plus, you’ll have the opportunity to chat with subject matter experts, network with other HR professionals and perhaps come away with new and exciting ideas to bring the virtual aspect to your HR department.

What: Virtualizing HR: Leveraging Virtual Environments for Recruiting, Benefits and More (a virtual event)
When: Thursday, February 9, 2012, 1:00 PM – 4:00 PM Eastern
Where: Your Computer

Register now>>

Eric VidalEric Vidal is considered a leading voice and expert in virtual business, which expands from marketing to collaboration to learning. He has more than 15 years experience in developing, implementing and optimizing strategies in these areas for numerous organizations and Global 2000 companies. As the director of product marketing for InterCall’s event services, Eric manages the strategy and initiatives for the virtual technologies that include virtual environments, streaming, event management services and operator assisted services. Previously from WebEx, Eric managed the virtual classroom product, as well as brand advertising and new media. Over the last several years, Eric has held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia.

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