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The Battle of Silicon Valley
August 11, 2011 @ 09:00 AM | By Ashley Davies

You may have been lucky enough to miss the back-and-forth happening between Google and Microsoft during the last couple of weeks in regard to the increasingly heated tension rising around a patent dispute between the two tech giants.

From keeping tabs on this as it unfolds, the bottom line is that Microsoft offered Google the chance to work with them to purchase patents from Novell, but Google declined.

Microsoft and Google are seasoned veterans when it comes to having head-to-head battles. Not only are they competing in the online search market (Bing.com vs. Google.com) and the operating system market (Windows vs. ChromeOS), but they are direct competitors within the Unified Communication (UC) space: Google with their Google Apps and Microsoft with Office 365.

SockEm

The last month has seen a torrent of abuse fired back and forth between the two companies, sometimes in a light hearted approach like ‘The G Man’ and Google’s own video response.

Google have had it easy in the early ‘00’s but have pushed Microsoft too far. After consistently chipping away at Microsoft’s Crown Jewels, Microsoft have had enough and are fighting back. Hard.

Microsoft have been known as the ‘king of software’ but have invested countless millions of dollars in online development into cloud communication. The end result is revolutionising the UC space and the product has been dubbed ‘The PBX Killer’.

These products that I am talking about, of course, are Microsoft Lync™ Online and Office 365. They are enterprise-grade, online applications which serve as an upgrade to your existing Office suite. Not only do you not have to worry about updating to the new version, there is also no capex spend as companies can pay per month on a licensed model.

Microsoft Lync offers enterprise workers the ability to work remotely, whilst still being visible and able to be contacted within the organisation. Not only does this increase productivity within the workplace, but it is proving to be an invaluable tool as employees look to address their work-life balance and opt to work from home.

So, it’s easy to see how Microsoft are ruffling Google’s feathers. After years of Google taking away market share, Microsoft are beginning to claw it back, offering superior security features, zero-advertising and applications that are being adopted globally by organisations big and small.

One thing is for sure: It’s going to be an interesting year seeing which Silicon Valley giant takes the crown.

Ashley DaviesAshley Davies is the small and medium sized business (SMB) manager in InterCall’s UK and European (EMEA) division and is responsible for managing the suite of services InterCall offers that are specifically designed for SMB customers. Before joining InterCall, Ashley worked as the sales manager for a free publication and studied for a degree in entrepreneurship and small business. In his spare time, Ashley likes to surf and work on his house.

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