How Can Web Conferencing Software Help Your Investor Relations Department?
June 10, 2011 @ 11:39 AM | By Cambria Vaccaro
Investor relations is a touchy business—one innocent misstep raises eyebrows and could place your company under scrutiny. Transparency is expected as the minimum: What can you do to set your company apart? Your web conferencing software can help you keep investors in the loop on everything from quarterly IR calls to important announcements.
If you're already using web conferencing software to host your annual IR call, here are some more ideas to help you manage investor relations and maintain transparency throughout the year.
- Hold board of director meetings. Easy to use meeting software lets you host planned board of director meetings. Web conferencing service software like Microsoft® Office Live Meeting, offered by InterCall, integrates with Microsoft Office Suite, meaning board members won't miss a meeting when invitations and reminders are delivered straight to Outlook®.
- Update investors on changes and developments in your company. Have an important announcement? Don't send it off in literature that no one reads. Invite your investors to a web meeting where you can answer questions using a variety of tools like shared web browsing, video and PowerPoint.
- Meet with analysts and media. Maintain your commitment to transparency with regular meetings with financial analysts and the media. Use a webinar to share exciting news and make sure to leave plenty of time for questions and answers.
- Your web conferencing service can help you meet federal requirements for archiving IR meetings on tight deadlines. You can put an archive link on your web site and also use EncoreSM to listen to a digital recording of the meeting through a dial-in number. Podcasts permit investors to download the recorded conference onto their MP3 player or aggregator such as iTunes.
What other tips do you have for hosting succesful investor relations events?
Cambria Vaccaro is the Senior Director, Marketing Communications and our “Industry News” blogger. Cambria has been in the conferencing industry for nearly fifteen years, and has seen it evolve from a traditional video bridging service to include cool web features and remote communication services. She is an avid runner, cook, wife and mother of two gorgeous girls.