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Fast Forward: The Communication Evolution
June 30, 2011 @ 12:10 PM | By Ashley Davies

When I originally joined InterCall in August 2009, I was given the company standard cell phone, a Nokia 6700. It’s a pretty basic phone; it comes with a camera and can send texts and make phone calls. For me, it was great because I had a phone that I didn’t have to worry about the bills for!

Fast-forward six months to February 2010 and the decision I made to purchase my first smartphone, a Nokia E63. This phone seemed to do it all; not only did it support picture messaging, but it had push-email, full web browser capabilities and an instant messaging client.

Fast forward another 12 months to February 2011 when I upgraded again to a Google powered HTC Wildfire. This phone does everything that my E63 could, plus I can now have a point-to-point video call, update all my social networks simultaneously and customise my phone to work how I want it to!


So where am I going with this story? Well, in the space of two years, I’ve gone from being excited about having a mobile phone that could take a picture and make a call, to needing a phone that unifies separate applications I use day-to-day into one single device.

We see technology advancing in the consumer world at an incredible pace, and it’s always ahead of the curve of adoption within the workplace. Take the rise of Facebook and Twitter for example. We’re now seeing business-grade alternatives for the workplace from the likes of SalesForce.com's Chatter and Yammer, yet they are three or four years behind the consumer trend.

Looking around the office today, I suddenly realised the sheer amount of smartphones littered around people’s desks had dramatically risen over the last year. Now that the majority of consumers are converting to unified devices (aka smartphones)—up by a staggering  100 milllion additional units in 2011—I believe we’ll see businesses truly start to adopt unified technology in the workplace over the course of the next 18-24 months.

Like cell phones, Unified Communications is constantly evolving as technology and devices develop and become more interoperable. Audio conferencing solutions, web conferencing and video conferencing are integral aspects of Unified Communications, and InterCall is blazing the trail within this segment through the deployment of Unified Desktop.

And just like the move from a Nokia 6700 to the HTC Wildfire, Unified Desktop turns your siloed work station into a multi-channel communication tool that allows organisations to increase productivity through the unification of devices onto one platform. It integrates conferencing and collaboration, messaging and telephony, with an element of presence, into one single, easy-to-use interface.

With all these transformations taking place in our work environments, what tools have you adopted that increase your productivity?

Ashley DaviesAshley Davies is the small and medium sized business (SMB) manager in InterCall’s UK and European (EMEA) division and is responsible for managing the suite of services InterCall offers that are specifically designed for SMB customers. Before joining InterCall, Ashley worked as the sales manager for a free publication and studied for a degree in entrepreneurship and small business. In his spare time, Ashley likes to surf and work on his house.

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Really great article, exactly what I was looking for, thanks. I have to agree, excellent comments. Keep them coming.

Technology is moving at breakneck speed. We can get a man on the moon. Curiosity on Mars, yet we can't get cars to run on anything except fossil fuel? Really great article, exactly what I was looking for, thanks. I have to agree, excellent comments. Keep them coming.

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