Collaborative Tools Make Sales Easier from Start to Finish
May 6, 2011 @ 10:50 AM | By Cambria Vaccaro
What's the first thing that comes to mind when you hear the words “video conferencing” and “sales"? Your thoughts may turn to stuffy, dark conference rooms, windows shaded to prevent ambient light. PowerPoint slides highlight selling points on a large center screen. The process might seem one-sided, as those on the near side make a pitch and the far side weighs their options before fading into oblivion. A few days—or weeks—later, the groups meet again for the big decision.
But today's collaborative tools offered as part of many popular conference software packages make a typical sales demo far more interactive. In fact, it's hardly fair to call it “typical”—there are no limits to how you make your pitch.
Web Conferencing Sales Demos Bring Your Products to Life
Instead of static PowerPoint slides, imagine using web conferencing technology to integrate product demos with satisfied customer testimonials and even to provide a sneak peek at training and support after the sale.
If something isn't clear to your prospect, you can draw it out on a virtual whiteboard. Show clips of your products in action and use web browsing capabilities to better tell the story behind your product with a quick, guided tour of your company web site.
Make sure to take time to answer questions—or ask a few of your own. What features does your customer looking for? What needs do they hope you can fill?
Best of all, the technology never gets in the way of the message you're sharing; collaborative tools packaged with conferencing software are so user-friendly, your prospects won't have to think twice about how to follow along.
Conferencing Software Solutions
InterCall offers a number of conferencing solutions to fit your sales needs. Some of our most popular products include:
- InterCall Unified Meeting®
- Adobe® Acrobat® Connect™ Pro
- Microsoft® Office Live Meeting
- Cisco WebExTM Meeting Center
With so many options available for collaborative web conferencing tools, the only question is which one is best for you? Use our interactive tool to help you figure it out.
Cambria Vaccaro is the Senior Director, Marketing Communications and our “Industry News” blogger. Cambria has been in the conferencing industry for nearly fifteen years, and has seen it evolve from a traditional video bridging service to include cool web features and remote communication services. She is an avid runner, cook, wife and mother of two gorgeous girls.