3 Creative Ways to Use Webinar Software to Promote Your Business April 8, 2011 @ 02:25 PM | By Cambria Vaccaro

You might think of a webinar as a huge event designed to generate leads for your business. You promote your webinar for months leading up to the big day and then rely on experts in event management like the professionals at InterCall to help you organize and host the event. When it's done, you follow up on the leads in a systematic way—again, relying on pros who know best how to guide you using the advanced features of your event management software to help.

Free webinars are powerful lead generation tools, but there are other ways you can use a webinar to grow your business and promote new products and services, too.

1. Press Conferences: Thinking of holding a press conference? In these days of cutbacks, increased workloads and reduced travel budgets, it's not easy to entice media to come to your event. But most writers, editors and bloggers can take an hour out of their day to attend a webinar from their desk. Take advantage of multimedia to make your press conference much more than a talking head. Don't forget to follow up to brainstorm feature story ideas and news segments and to line up interviews.
2. Product Launches: Don't limit your product launch webinar just to the media—why not open it up to consumers with a free webinar showcasing your company's latest and greatest? This is especially useful for niche markets or smaller industries. Our event management software makes it easy to record and archive the presentation, too. You're not just hosting a webinar—you're creating a scalable selling tool.
3. Company Announcements: Have a lot of employees spread across different regional branches? Have some important news to share with them all? Why not save money by hosting a webinar? You'll save on travel expenses, lost productivity and all the other unexpected expenses that come with having employees from different regions gather in a central location. Through the file-sharing and multimedia tools available in our webinar software your announcement will have as much impact as an in-person meeting—maybe more, since no one will be jet lagged.

Cambria Vaccaro is the Senior Director, Marketing Communications and our “Industry News” blogger.  Cambria has been in the conferencing industry for nearly fifteen years, and has seen it evolve from a traditional video bridging service to include cool web features and remote communication services.  She is an avid runner, cook, wife and mother of two gorgeous girls.

Comments

[Andy R]

Cambria, this is good stuff. When people/companies see the power of web conferencing/webinars, I think it is hard for them to ever imagine not using this technology. But don't forget about recording the web conference and posting it on your website as a video. This extends the life of the webinar and creates a catalog of content for your marketing department to draw from.

Andy R
AudioFile Solutions