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Saving the Planet One Conference at a Time
April 22, 2011 @ 06:35 AM | By Jill Huselton

Here we are again—Earth Day 2011. InterCall marks this day of being green, remembering Mother Nature and saving the planet by allowing our employees to work from home instead of driving to the office, holding meetings virtually and participating in local Earth Day celebrations.

Whether or not it is April 22, we’re always encouraging people to use conferencing instead of driving across town or flying half way around the world for meetings, and as the cost of gas goes up by the minute, it is even a more compelling argument. The real question is, though, are people doing it? I would consider myself environmentally conscious. I try to only use reusable water bottles, I recycle all of my office paper and plastic shopping bags and I sort through our trash can at home to make sure our recyclables get into the green bin. I also work from home and join all my meetings virtually. With all my good intentions, I still drive my SUV and admit that even though I cringe when I fill up my gas tank, I haven’t really tried very hard to consolidate my errands or pushed off driving five hours for a weekend getaway.

So, what do you think? If reducing gas consumption and CO2 emissions aren’t enough to really make us cut back our business travel, are there a few other easier ways to put conferencing to work to make a positive environmental impact in a different way?

The most obvious is paper consumption. Instead of emailing a presentation or document to meeting participants and having them print it out to review during your audio conference call, share an electronic copy using web conferencing.

How has your business used conferencing to further your green initiatives?

Jill HuseltonJill Huselton is a senior marketing manager at InterCall. She's been in the conferencing industry for nearly 15 years, working in operations, account management and marketing, mainly based in Colorado. Before leaving the Mile-High City, she hiked a 14er, one of her top accomplishments. Now she's traded the mountains for the beach and works from a home office in North Carolina.

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