Do Not Beat the Competition—Make It Irrelevant to Succeed in Business
March 8, 2011 @ 02:13 PM | By Jill Huselton
Growing your business in a highly competitive marketplace is like swimming upstream. You fight competitors head-to-head, battle for market share, slash prices, struggle for competitive advantages and strive for any ounce of differentiation—all while trying to maintain your profits.
So how do you break free from the overcrowded “red ocean” that is your competitive landscape? Blue Ocean Strategy shows you how to create uncontested market spaces that make your competition irrelevant to your business success; it's a learnable system for managing creativity and innovation in your organization.
Join us for our free webinar on March 23, 2011, at 1:00 PM Eastern and we’ll show you how to break free from the competitive landscape. During this hour, you’ll learn how to:
- Recognize the limitations of your existing approaches to growth and profitability
- Generate untapped demand and create uncontested new markets
- Eliminate redundant costs from your system while creating new value for your stakeholders
- Identify non-customers and convert them into customers
- Innovate while minimizing risks and maximizing opportunities
About Our Speaker
Dr. Zunaira Munir is the managing director of Strategize Blue, a global strategy training and consulting company and a senior member of the Global Blue Ocean Strategy Network that works directly under the founders of Blue Ocean Strategy (professors Chan Kim and Renee Mauborgne) on various Blue Ocean Strategy projects and initiatives worldwide. She has a PhD in innovation management and has trained and consulted on innovation with leading companies such as Intel, Pfizer, HP, Coca-Cola, Virbac, Autodesk, Honeywell International, RJ Reynolds, CalChamber and T-Mobile. More information about her services can be found at www.strategizeblue.com.