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A Virtual Meeting Is (Virtually) the Same as Face-to-Face Interaction
October 28, 2010 @ 12:47 PM | By Cambria Vaccaro

“This here, let's change the font ...”
“...And the color.”
“Can we move the photo to the left of the page?”
“Then we'll have to move this text, too.”

Does this sound like a conversation in your office? The creative team gathers around a large monitor, crowding the art director and pointing. It's not ideal, but it usually gets the job done.

Now imagine if the whole team could sit at their respective desks, make the changes they see in their mind and then get feedback from the rest of the team. No fingerprints on your monitor and instant feedback on your designs. The creative process could go so much more smoothly. When that's done, send the marketing director an invite to the virtual meeting for final approvals.

This isn't an office of the future. It's a 21st century office today using a web conferencing service for real-time interaction across long distances—or across office hallways.

Anything you can do in a face-to-face meeting, from tweaking creative to closing sales, can be done in a virtual meeting, too.

Let's compare:

  • A face-to-face meeting offers file sharing as participants view the same computer screen.
  • A virtual meeting offers file sharing on each user's desktop—no more crowding, bad angles or the need for expensive projection equipment and a dimly lit room.
  • A face-to-face meeting lets a user take control of the computer desktop for web browsing or to make changes to files.
  • A virtual meeting offers the same functionality with each user at his own computer.
  • A face-to-face meeting lets participants pick up on important visual cues during a meeting—especially important in sales.
  • A virtual meeting can use web cams to capture participants, permitting everyone to see visual cues, like smiling or nodding. If you really want to take the video portion of a virtual meeting to a whole new level, you should check out video conferencing and telepresence.


What has your business been doing in face-to-face meetings that you can accomplish through a web conferencing service?

Cam_blog Cambria Vaccaro is the Senior Director, Marketing Communications and our “Industry News” blogger.  Cambria has been in the conferencing industry for nearly fifteen years, and has seen it evolve from a traditional video bridging service to include cool web features and remote communication services.  She is an avid runner, cook, wife and mother of two gorgeous girls.

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