Online Web Conferencing Makes Marketing Easier
July 23, 2010 @ 08:03 AM | By Cambria Vaccaro
The job description of marketing professionals keeps expanding. As companies face cutbacks, more and more duties fall under the banner of the marketing team. Some of the marketing team's duties include:
- Training sales reps
- Media and analyst relations
- Maintaining a professional and positive image to the public
- Making advertising decisions
- Assisting in product development by determining customers' needs, desires and likes and dislikes
Online web conferencing can help with all of these objectives and more. Here are just a few ways online web conferencing can help marketing professionals.
Media and Analysts
Stay in close contact with media and analysts through webinars and virtual press conferences. File-sharing lets you distribute press releases and images during the meeting, while video capabilities permit long-distance product demos.
Use surveys and polls to get immediate feedback from your target demographic on new products or products in development. Host focus groups with key demographics in geographically diverse regions.
Qualify leads for your sales team through free webinars that require simple pre-registration. Gauge the interest of your target market and find out what they hope to learn in the webinar with quick surveys distributed prior to the event. The InterCall team can help you formulate a marketing plan for the months leading up to your webinar so you'll get the most out of the event in the least amount of time.
After the webinar, distribute qualified leads to your sales team, saving time and resulting in quicker closings.
Use remote training software and online web conferencing services to train the sales team on the features and benefits of newly-launched products—even if your sales team is scattered across the country. Online web conferencing provides an easy means to stay in touch with regional sales reps, answer questions and provide timely training so your team can hit the ground running.
How can web conferencing help you streamline your marketing activities?
Cambria Vaccaro is the Senior Director, Marketing Communications and our “Industry News” blogger. Cambria has been in the conferencing industry for nearly fifteen years, and has seen it evolve from a traditional video bridging service to include cool web features and remote communication services. She is an avid runner, cook, wife and mother of two gorgeous girls.