Boost the ROI of Your Next Webinar
July 30, 2010 @ 09:42 AM | By Cambria Vaccaro
Many businesses—especially SMBs on a tight budget—view free webinars as the best thing in media since Johann Gutenburg invented the printing press. We may be biased, but we happen to agree. Webinars permit you to reach large groups of soft leads at a low cost per head, captivate them with an interactive, multimedia presentation... and then what?
Previously, it wasn't easy to gauge attendees' interest or quantify your leads so your sales staff could contact prospects most likely to turn into conversions. It also wasn't easy to track the ROI of a webinar—until now.
Today's webinar and event management software does much more than just permit you to host a webinar and let people know how your product or service can help them. Event management and webinar software like Cisco WebExTM Event Center® provided by InterCall, offers a number of features that help you increase and measure the ROI of your big event.
- Polls and surveys let you measure the effectiveness of your event while gathering information on ways you can improve next time.
- With customized event registration you can track answers to questions designed to gauge your registrants' interest and find out exactly what they hope to get out of the event.
- Upload the results from registration polls and post-event surveys to CRM systems to give sales staff easy access.
- Identify your most cost-effective lead sources.
How did you measure the ROI of your last webinar? How can one of InterCall's event management software and other services help you with your next online event?
Cambria Vaccaro is the Senior Director, Marketing Communications and our “Industry News” blogger. Cambria has been in the conferencing industry for nearly fifteen years, and has seen it evolve from a traditional video bridging service to include cool web features and remote communication services. She is an avid runner, cook, wife and mother of two gorgeous girls.