InterCall Blog: Own a small business? You’re using web conferencing, right?

There are many tools online to help the small business owner be successful. You can network, schedule meetings and manage your customers. But in the end, creating a successful business is about the relationships you are able to create and how well you communicate with your stakeholders. If you own a small business you should be using web conferencing. Why? Here are 3 things that web conferencing can do for you.

You save money.

Travel is expensive. There are flights, rental cars, hotel rooms and dinners out with clients. When you use web conferencing, you save money. Instead of traveling to meet with potential clients, meet online. Hosting a virtual meeting keeps you focused on business instead of worrying about the ROI of the trip.

You look like a pro.

Integrating a conference call with web cam video or desktop sharing shows that you are a tech-savvy professional. With conferencing and collaboration tools, you can avoid emailing documents back and forth or using a subpar “free” conference call service that may not have lines available when you need them.

You can get started now.

When you use online collaboration tools, you are building a partnership with your conferencing service provider. That provider is partially responsible for your success. The great part about this is that you don’t need to buy any expensive equipment or consult your IT guy. It’s packaged and ready to start using the day you decide you need an audio conference or video meeting.

Now, I’m not a salesperson by nature. But if you think you are ready to give web conferencing a try, we do have a nifty free trial offer available for you. Let me know if web conferencing does everything I’ve promised here. If it gives you other benefits (and it will) come back and let us know about them.

Cambria Vaccaro is the Senior Director, Marketing Communications and our “Industry News” blogger. Cambria has been in the conferencing industry for nearly fifteen years, and has seen it evolve from a traditional video bridging service to include cool web features and remote communication services. She is an avid runner, cook, wife and mother of two gorgeous girls.