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How to Make the Most of Your Conferencing Service
May 11, 2009 @ 07:00 AM | By Guest Blogger

2009-05-12conferencing-adop In order to make meetings most productive, you need a tool that allows you to easily engage people and help them retain all of the important information you are delivering.

Conferencing is that tool and it helps all of us work smarter, not harder. But like any tool, it has to be used in the right way in order to maximize its potential.

A good conferencing solution is the key to getting more done in your office. Here are a few tips that any organization can use to make the most out of their conferencing services:

1.    Executives Set the Example

The best way to reach everyone in the company, no matter where you are, is through conferencing. It’s quick, easy and cost effective. The next time your company needs to make an important announcement, why not use video conferencing to get the job done? It’s both a personal and professional solution because you can make eye contact with the speaker and recognize their body language. Sites that don’t have video conferencing equipment can join an audio conference and an operator can facilitate Q&A.

2.    Set Travel Policies

We realize some travel is unavoidable, but according to a recent Wainhouse Research study, more than 64% of users replace in-person meetings through conferencing. And because of the economy and other current factors, this number is very likely to grow. Many companies have already cut costs substantially by traveling less and conferencing more. Test the numbers with our travel calculator—you may be pleasantly surprised how much you can save by extending your conferencing use.

3.    Training Is the Key

Would you want someone working on your car who had no prior training? The same goes for meetings. It’s important to learn the conferencing basics so that meetings are effective. Attendees and leaders will appreciate everyone having a conferencing etiquette refresher. InterCall offers free training on a daily basis for all of our conferencing solutions. In about an hour, you can be fully trained and running meetings with your colleagues.

This brings me to my final tip.

4.    Peer Pressure

Corporate policy is important, as I stated above, but your employees are just as likely to ask their co-workers how they conduct business. So, arm your best collaborators and motivators with the tools they need to evangelize the conferencing solutions you have chosen. As an InterCall customer, you can extend the benefits of conferencing to colleagues through our new referral program. It’s quick and easy and can put some extra dollars in your pocket as well. Any employee within your company who currently does not have an account with us is eligible as a referral.

This is certainly not the end-all-be-all list of tips for a more productive conferencing environment, but it gives any company just getting their feet wet a solid start. If you have any tips or suggestions on how your company uses conferencing to the fullest, feel free to share in the comment box below!

Danc Daniel Carroll, is an Associate Marketing Manager and the company's resident competitive intel and market trends research guru. He earned a BBA in Marketing at Temple University. In his spare time he likes to swim, rollerblade and sample fine Italian cuisine.

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