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How to use conferencing to be more efficient in 2009, part 1
December 9, 2008 @ 04:00 AM | By Cambria Vaccaro


With 2 kids and a career, people are always asking me “How do you get everything done?” I know it’s not just me…we all feel like we’re pulled in several directions, both at work and in our personal lives. But I have to say, I am so grateful that I have the benefit of all these conferencing tools we have at InterCall. I can connect to who I need, when I need them, and move forward quickly in my work. And also have the flexibility to manage other parts of my life.

So…as we start 2009, I wanted to share some of my “how to get it all done” tips, taken both from great ideas our customers have and the practices we use every day at InterCall. Let conferencing do some of the work for you. No matter what industry you are in, or what job title you hold you can get more accomplished with virtual meetings.


  • Product Training

Do you have a new product rolling out next year? Make sure your sales people are aware of all it features and benefit statements. A web conference is a great way to let product managers and sales people discuss a new product. You can conduct polls and surveys during the conference to make sure everyone understands how you want the product positioned in the market place.

  • Team Meetings

Are your sales reps in the field every day? Good – leave them there! You can still get a quick check-in with your team accomplished by hosting a weekly conference call to give team updates or answer questions from sales reps.

  • Contests

What do sales people love? Contests, spiffs, and money! Use a video conference to get everyone excited about a Q1 contest. Being able to see each other’s faces and see the excitement will get teams ramped up and competitive from the start. You can also use a video conference to announce the winners at the conclusion of the period.

We talked about this topic once before, but let me know if I’ve missed anything!


  • Handle the Media

Use an audio and web conference to hold a virtual press conference regarding a new product or public concern. This ensures that everyone gets the same information at the same time. Operator assistance and web features can help you better control a Q&A session.

  • Keep projects on track

Host a weekly audio conference so that your project team can check in at the same time and get questions answered in a timely manner. Instead of sending email back and forth, all team members can collaborate and get more accomplished. Using web conferencing, documents can be viewed, changed and reviewed during your meeting.

  • Product Launch

Use video conferencing to introduce your new product to physicians. Having a “face to face” conversation will give medical staff the ability to ask questions and put a face with the product. This personal relationship building will benefit your sales force as they sample medical offices. With video conferencing, you can also record the launch and have it available for later viewing.

These are just a few ideas we’ve seen be successful over the past few years. If you have other ways that conferencing has helped you, please list them in the comments section below. And, stay tuned. Next week we’ll give a few ideas for the Training and Legal fields.

Cam_2Cambria Vaccaro is Director of Marketing, Corporate Communications and our “Industry News” blogger.  Cambria has been in the conferencing industry for nearly fifteen years, and has seen it evolve from a traditional video bridging service to include cool web features and remote communication services.  She is an avid runner, cook, wife and mother of two gorgeous girls.

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Anne Guenther

Great info!
Efficiency is key right now - especially in relation to the current economic condition. One tool that can help sales folks as well as others who oftentimes jump on the plane for business trips is the InterCall travel calculator at http://www.intercall.com/calculator.php. I use this to "show me the numbers" as it demonstrates the cost benefit of conferencing vs. business travel. Check it out!

Dan Carroll

I couldn't agree with you more Cambria. I really like the idea of using conferencing for product launches and sales contests, respectively. Web and video conferencing make both of these events more exciting for all patrons!

conferences software

Conference software is the latest in global communication. Costs are cut dramatically to any company in using this kind of tool. I use video conferencing software and it has changed the way I do business online and offline. I highly recommend this as a major step forward with any business, large or small. Its great what is possible with our technology now.

conferencing software

Conferencing has been hot for a while now but has just gone into another gear. Hundreds of companies and products based on conferencing are popping up all over the net. It takes a little getting use to trying to focus on the camera to engage your audiance properly but is way worth it compared to offline meetings. The costs you can save are huge.

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